The Persona Toolkit is one of the tools developed as part of the design phase of the MinD project. It can help designers imagine people and situations during the design idea and concept development to come up with and develop suitable ideas. The Persona Toolkit can help designers to better understand people’s experiences and wishes and empathise with their situations. The MinD themes and quotes in the toolkit are based on the findings of the data collection with people living with dementia during the project, reflecting their experiences, values, needs, wants and wishes.